In today’s fast-paced digital world, businesses must adapt to how consumers interact with brands. Traditional marketing methods like TV, radio, and print advertising are no longer enough. Instead, digital marketing has emerged as a vital strategy to reach and engage with audiences where they spend much of their time—online.

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands. It encompasses a wide range of tactics and tools designed to connect with current and potential customers through the internet and other forms of digital communication.